DOMOS

The Picasso Guru has created two unique schemes that would transform an ordinary property or building development (commercial or residential) into a work of art, a living museum to the work of Pablo Picasso that will draw media attention from all over the world. This is achieved in two phases. The PR and desirability factor would increase the property's value and accelerate the off-plan sales.

First Phase
The first phase will include a Picasso work within every office, apartment, properties within a new development or an existing building.

The Picasso works do not necessarily have to be high-end Picasso works worth millions and the art can be tailored to a specific budget. These Picasso works can be Paintings, Sculptures, Lithographs, Etchings, Linocuts, Ceramics or Drawings from the lower end of the market or higher end works with a more substantial budget in mind.

Example
As an example, a property development/building of 100 apartments/offices in an affluent area can have a Picasso in each apartment for a relatively low cost; i.e. a Picasso ceramic can cost £5000+ or a Lithograph or Linocut for £10,000 to £15,000+ or Drawings may be £50,000+.

A clause may be included in a development or property's title documents ensuring that a Picasso work will remain within the apartment/property and cannot be sold off separately.

Second Phase
The second scheme is to create a large Picasso Mosaic on the facade of the building under development (example above in slide) this can be a new build or existing structure, thus transforming an ordinary building development into a historic landmark, a tourist attraction for art lovers and art connoisseurs alike.

Mosaic - VS - Mural
While we have seen many murals in recent years appearing around the world, the benefits of a Mosiac in comparison to a Mural is longevity. A Mural may last a few short years and fade with time, whereas a Mosaic, can last as long as the building itself. As we know from ancient Roman and Greek history, Mosaics can remain intact while the buildings crumble to dust.

Developments Name
The building or developments name would also be an attractive pull for new buyers and investors. Some names that are a consideration may be The Picasso Plaza, The Picasso Promenade, The Picasso Tower, The Picasso Apartments and so on.

Although the Picasso Guru are specialists in the Works of Pablo Picasso, we are also very involved in impressionist art, and modern masters with our partners at DOMOS Art Advisors and similar schemes are available upon request or can be customised designed.

About Mosiacs
Mosaics have been used on buildings throughout history and were widely used in Ancient Rome and in Ancient Greece. A mosaic is constructed from small pieces or panels of ceramic and other materials which are known as tesserae. These have been traced back to Mesopotamia in the 3rd millennium BC. Mosaics such as Pebble mosaics such as the ones in Tiryns in Mycenean Greece had patterns and pictures, and early Christian basilicas were decorated with wall and ceiling mosaics.